Viral Marketing to Grow Your Troop

 

Viral marketing is the process of creating something so funny/obscure/crazy/controversial that people will see it and pass it on to a friend. And to do it effectively for what you´re trying to "sell", you have to incorporate what you are trying to sell into it.

The movie Paranormal Activity is a huge example of viral marketing to promote your product. By "tweeting their screams", the limited release viewers caused a stir about something that was unknown. After gaining information from this, they opened a larger release to college towns where they saw the most reaction from the tweets.

This, in turn led to TV ads and calls to action, requiring interested viewers to "demand" that the movie come to their town. And of course, this lead to a national release. In this way, viral marketing can spread something relatively unknown and (for lack of a better term, cheap) all over the country with a seemingly quick ROI.

So how does this effect your Monkeyjar troop? If you can create something compelling enough and work your Monkeyjar mall into it, you too can have viral success. And your savings account will thank you for it.