The Impact of Texting

 

If you are still unsure about the tpower of social media and how it affects business and branding, listen to this. The American Red Cross set up a mobile phone campaign that reached $8 million in less than four days. That´s the kind of power to be leveraged with social media and, in this case, texting or SMS technology.

The reason this worked so well? Aside from the generosity of millions of people across the world, it was a call to action that could be acted upon immediately. After viewing the heart-tugging videos and images, the Red Cross asked for a simple $10.00 donation which is small contribution many people can afford. And so they responded. Plus, it was easy - the simple sending of a text message added ten dollars to their cell phone bills and voila, a donation.

This is just the start for social media and similar strategies to take on any cause it comes across. And you can use it to your advantage for growing your MonkeyJar troop.