Make Sure You're Linking

 

Linking to your blog or MonkeyJar mall account is important. Why? Because search engines try to replicate human behavior. How else will they know which results to return? They can´t read minds — yet. But they sure are trying.

When you type in a search term, the search engine scours the internet, looking for the web pages that are the most relevant to it. So, how does it know? Just like a person, if you wanted to know where the best place for pizza was, you would ask a friend or neighbor. Their answer would be a vote of authority for that pizza place. And if there were two next to each other, you´d probably go to the one that was recommended. Similarly, search engines will return results that have the most "votes".

So now the question becomes, how do you get these votes? Links. Links are the equivalent of votes and by linking to a website or blog or whatever, you are giving it a vote of authority, telling the search engine that it is a good site. By linking to and from your MonkeyJar account or blog, you´re helping your site to gain authority. But you don´t want to go overboard because too many votes is not good. In fact, there are different kinds of links — some good and some bad. But that´s another post for another day...